The biggest, best, and weirdest stories in sports.
© 2026 Sports!.
The biggest, best, and weirdest stories in sports — written by Rodger Sherman, actually read by the people who read it.
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Sports! is written by Rodger Sherman, who spent seven years at The Ringer and, before that, SB Nation. He has been covering the strange edges of sports for most of two decades, and the people who follow him followed him here.
The newsletter goes out multiple times a week and covers everything — the NFL, college football, the NBA, soccer, the Olympics, and the stuff that doesn’t fit anywhere else. It is not a scores digest. It is where thoughtful sports fans go for a witty take and the kind of detail nobody else bothered to look up — on the biggest stories, and on the weirdest ones.
Sponsorships run inside the newsletter itself, in Rodger’s voice and format. You can buy the general newsletter, or buy into a specific season when attention is highest.
A placement in a regular send, reaching the whole list. The simplest way in, available year-round.
Dedicated college football coverage, from kickoff through the playoff.
Week-to-week through the regular season and into the postseason.
Three weeks of the most-watched bracket in American sports.
A month of global attention, with a writer who covers soccer seriously.
Summer and winter Games — the window where casual sports fans pay the closest attention.
The biggest, best, and weirdest stories in sports.